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The North Face Flow

Project Overview

A bold case study for JBL exploring the fusion of sound and self-expression through visual design. This project reimagines how a music brand can connect emotionally and aesthetically with younger, creative audiences through a vivid, immersive identity.

Project Overview

Client

JBL

Studio

Divi Pixel

Team

Mohit Choudhary

Date

January 2024

Category

Rebranding

THE UNLEARN PLATFORM

30%

Bounce Rate Decrease*

Objective

To craft a contemporary visual identity that brings out JBL’s energetic, youthful spirit — highlighting its emotional resonance through color, texture, and human connection.

Creative Direction

Color: Deep indigo and electric neons simulate the visual intensity of high-quality sound.

Texture: Particle overlays symbolize dynamic audio — bass drops, treble vibrations, and lyrical flow.

Portraiture: Focused on human emotion, representing music as a deeply personal and expressive experience.

Tools & Software

Adobe Photoshop

(compositing & retouching)

Adobe After Effects

(motion design prototype)

HubSpot

(Integrations, and Resources)

Figma

(UI mockups and layout tests)

Blender

(for texture simulations)

Showcasing high-performance design and automotive creativity. Explore Now!

Have Questions? Get in Touch!

Email Me

Let’s start a conversation.

hello@sample.com

Call or Message

Quick chats, faster replies.

+1 (646) 123-4567

Based in New York

Work with clients worldwide.
I’m just one message away.

Let’s Connect Online

Follow along on social media.
I'm Jan 👋, really excited to talk to you.

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Web Designing
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Project Description
Led the front-end development of client websites using React, HTML, and Tailwind CSS. Built dynamic interfaces, integrated REST APIs, and improved Core Web Vitals scores across all projects.
Basic Information
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Project Include
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Color Palette
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Tools Used
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[/et_pb_text][et_pb_signup mailchimp_list="undefined|undefined|" first_name_field="off" last_name_field="off" _builder_version="4.27.4" _module_preset="default" form_field_background_color="rgba(255,255,255,0.05)" form_field_text_color="#FFFFFF" form_field_focus_background_color="rgba(255,255,255,0.05)" form_field_focus_text_color="#FFFFFF" form_field_custom_padding="20px||20px||true|false" form_field_font_size="16px" use_background_color="off" custom_button="on" button_text_size="18px" button_text_color="#090909" button_bg_color="#FFFFFF" button_border_width="0px" button_border_radius="5px" button_font="Almarai||||||||" button_icon="||fa||900" button_icon_placement="left" button_on_hover="off" button_custom_padding="16px||16px||true|false" custom_margin="auto||20px||false|false" border_radii_fields="on|5px|5px|5px|5px" global_colors_info="{}"][/et_pb_signup][et_pb_text _builder_version="4.27.4" _module_preset="default" text_font="Almarai||||||||" text_text_color="#878787" text_font_size="18px" text_line_height="1em" link_font="||||on||||" link_text_color="#FFFFFF" background_enable_color="off" text_orientation="center" max_width="650px" module_alignment="center" text_font_size_tablet="18px" text_font_size_phone="15px" text_font_size_last_edited="on|phone" locked="off" global_colors_info="{}"]I won't spam your inbox — only important updates!.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
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[et_pb_section fb_built="1" _builder_version="4.27.4" _module_preset="default" background_color="#090909" width="100%" max_width="100%" min_height="100vh" custom_padding="0px||||false|false" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.27.4" _module_preset="default" width="90%" custom_padding="||0px||false|false" custom_css_main_element="display: flex;||grid-template-columns: 1fr 1fr;||align-items:center;" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.webicraft.fr/wp-content/uploads/2025/07/portfolio-light-logos-15.svg" title_text="portfolio-light-logos-15" show_bottom_space="off" _builder_version="4.27.4" _module_preset="default" max_width="25px" module_alignment="left" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}"][et_pb_icon font_icon="M||divi||400" icon_color="#FFFFFF" icon_width="35px" align="right" module_class="dp-close-mobile-menu" _builder_version="4.27.4" _module_preset="default" custom_margin="-25px||0px||false|false" global_colors_info="{}"][/et_pb_icon][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.27.4" _module_preset="default" background_image="https://www.webicraft.fr/wp-content/uploads/2025/07/dp-port-img-54.jpg" width="90%" custom_padding="30px|30px|30px|30px|true|true" border_radii="on|10px|10px|10px|10px" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.27.4" _module_preset="default" text_font="Almarai||||||||" text_text_color="#FFFFFF" text_font_size="28px" text_line_height="1.6em" global_colors_info="{}"]01 Pricing
02 Blog Archive
03 Blog Grid
04 Single Post
05 FAQ
06 Testimonials[/et_pb_text][et_pb_blurb title="Jan nailed it. Fast, clean, and spot on." image_icon_background_color="#f179fc" image="https://www.webicraft.fr/wp-content/uploads/2025/07/dp-port-img-47.jpg" icon_placement="left" image_icon_width="80px" _builder_version="4.27.4" _module_preset="default" header_font="Almarai||||||||" header_text_color="#090909" header_font_size="18px" header_line_height="1.4em" body_font="Fira Code||||||||" body_text_color="#878787" body_line_height="1em" background_color="#fafafa" custom_margin="auto||20px||false|false" custom_padding="10px|60px|10px|10px|true|false" border_radii="on|6px|6px|6px|6px" border_radii_image="on|8px|8px|8px|8px" locked="off" global_colors_info="{}"]

— Alex Reed

[/et_pb_blurb][et_pb_blurb title="Jan nailed it. Fast, clean, and spot on." image_icon_background_color="#f179fc" image="https://www.webicraft.fr/wp-content/uploads/2025/07/dp-port-img-48.jpg" icon_placement="left" image_icon_width="80px" _builder_version="4.27.4" _module_preset="default" header_font="Almarai||||||||" header_text_color="#090909" header_font_size="18px" header_line_height="1.4em" body_font="Fira Code||||||||" body_text_color="#878787" body_line_height="1em" background_color="#fafafa" custom_margin="auto||20px||false|false" custom_padding="10px|60px|10px|10px|true|false" border_radii="on|6px|6px|6px|6px" border_radii_image="on|8px|8px|8px|8px" locked="off" global_colors_info="{}"]

— Alex Reed

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Black Friday

[/et_pb_text][et_pb_text _builder_version="4.24.2" _module_preset="default" text_font="Nanum Myeongjo|||on|||||" text_text_color="#FFFFFF" text_font_size="60px" text_line_height="1em" text_orientation="center" custom_margin_tablet="" custom_margin_phone="||30px||false|false" custom_margin_last_edited="on|phone" global_colors_info="{}"]

Sale 24

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_module_preset="default" header_font="Red Hat Display|700||on|||||" header_text_align="left" header_text_color="#000000" header_font_size="17px" header_letter_spacing="1px" header_line_height="3.8em" background_color="RGBA(255,255,255,0)" image_icon_custom_padding="||||false|false" custom_margin="||30px||false|false" custom_padding="|||20px|false|false" link_option_url="https://demo.divi-pixel.com/jeweler/contact/" custom_css_after="font-family: ETModules;||content: %22%9235%22;||font-size: 24px;||color: rgba(0,0,0,0.20);||position: absolute;||top: 30%;||right: 25px;" border_width_bottom="1px" border_color_bottom="rgba(0,0,0,0.03)" border_width_all_image="0px" global_colors_info="{}"][/et_pb_blurb][et_pb_text _builder_version="4.27.4" _module_preset="default" text_font="Red Hat Display||||||||" text_text_color="#000000" custom_margin="||5px||false|false" custom_padding="|||20px|false|false" global_colors_info="{}"]Terms of Services[/et_pb_text][et_pb_text _builder_version="4.27.4" 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